Part of Powderfinger’s success comes via founder David Avery’s background, which includes growing up with strong gospel & rock surroundings, a B.A. in music, a year of study at the University of Lancaster (England), a M.M. in musicology from New England Conservatory, and two years of doctoral studies at the CUNY Doctoral Center in NYC.  He was also a radio DJ for four years, a Music Editor at Schwann Publications for 18 months, and AAA Columnist for CMJ New Music Report for over 4 years. David’s day-to-day duties include running Powderfinger and promoting new music to AAA, Americana, Jazz, Jamband, New World, and reggae radio contacts. David is also a part-time lecturer on the Music Industry at Northeastern University in Boston.

Director of Publicity/Social Media guru Scott Feldman’s career began as producer for Boston’s legendary “Big Mattress” radio show on WZLX. He then studied at Berklee College of Music, and went on to become National Promotions Manager & Director of Media Relations for Rock.com. Scott also created one of the first marketing teams at Nimbit, and worked with OurStage.com to create partnerships with the Newport Folk Festival, John Lennon Songwriting Contest, and Virgin Records.

Later, Scott founded D.I.Why, which brought common sense and measurable results to marketing and publicity via web design, social media campaigns, publicity, direct-to-fan integration, and strategic marketing. Scott’s clients have included the Augustines, Barefoot Truth, Dave Mason, Howie Day, Jan Hammer, and the Oedipus Project.

Walden Avery is a big new metal and hip hop fan who also owns and cherishes his great-grandfather’s banjo. A wealth of knowledge in general, Walden is a meticulous writer who recently earned a MSc in linguistics from University of Edinburgh in Scotland. 

Harley Avery has music retail and performance experience, and recently graduated from UMass Lowell with a degree in music composition for non-traditional instruments. Deeply immersed in electronic music, Harley performs live mostly in the Northeast US, and has also performed live virtually at raves in Australia.

Brett Wilson is a music fan first and performer / businessman second. While in High School, Brett worked as a Home Grown Music Network Rep/Street Teamer, volunteered at Festivals, and attended Berklee College of Music “Guitar Summer Sessions.” After high school Brett attended Franklin Pierce University in Rindge, NH and graduated in with a B.A. in Arts Management. While at Franklin Pierce, Brett was active as a DJ for WFPC, Jazz Band, guitar lessons from Ted Mann, and an internship with Metronome Media Group/Studio Metronome. After graduating college in 2004, Brett started his own record label Bombshelter Records, released 5 albums, and toured internationally doing well over 1,000+ shows with his Reggae/Rock band: Roots of Creation. While on the road Brett visited, interviewed, and performed at many college and community radio stations.  

Will Glass began as an intern at Powderfinger Promotions in Dec 2014. Since then he has branched out and made an impact in various corners of the industry. He has worked as a Stagehand at the House of Blues in Boston MA and as a National Artist Manager for Joey Calderaio

Will currently works for Powderfinger as a radio promoter and web content creator. In his spare time he plays in the local reggae band Buddahfly and visits Cape Cod with his wife Gaby.

Will is always on the lookout for new talent & music to bring to the company.