Publicity – Powderfinger Promotions

When promoting and publicizing your new album or tour, the more marketing efforts you have working together, the better. Publicity offers your release more credibility via subjective reviews from music critics, along with exposure to those writers and the music consuming public. Unlike radio promotion where an artist can usually count on some level of instant satisfaction via airplay, publicity results are often slower to come and require more diligence. In that sense, publicity is a marathon, and we suggest a lead time of 1 to 3 months as a result because it’s not uncommon for an artist’s first review to appear two months (or longer) after the campaign begins. But the rewards are worth your patience as publicity can sometimes make or break a career. Powderfinger has scored publicity hits in such notable publications as Aquarian Weekly, Big Takeover, Downbeat, Goldmine, Maverick, Music Connection, No Depression, Relix, and Rootstime.

Powderfinger Publicity has worked with a broad range of artists from around the country, including The Asteroid No.4, Bernie Worrell (Talking Heads, Parliament-Funkadelic), Big Funk (Joe Lavano, Freddie Hubbard, Roy Hargrove), Deep Blue Something, The Fisher Brothers (Heart), Girls Guns & Glory, Greg Ginn (Black Flag), Jim’s Big Ego, Jimmy Destri (Blondie), The Quarter After, Lipbone Redding, Matt Angus, Melodrome, Bill Evans, Tim Reynolds (Dave Matthews Band), and hundreds of others.

New Release Reviews

So you have a new recording, but who’s gonna hear it? How will the world know if it’s any good? I mean, of course it’s good, but don’t take our word for it. Get reviews!

- Publicity Prep -

TIPS: Before starting promotion of your new release be sure to update your website and social media, making sure that your bio and other materials are current. You should also have a current band/artist photo available. A live or produced video of one of your songs can also be helpful. Also, the cover art of your new release should be the first thing people see when they visit your website or social media during the promotional campaign.

SERVICE: Complete evaluation including analysis and recommendations for your Web presence, Biography, Use of social media, and your one-sheet.

This includes:

How to make it easy for press, DJs, booking contacts, and fans to reach you. ·
What critical pieces of information should you have on your website and how can your website be improved. ·
Are you maximizing cross platform branding? ·
Does your artist bio put you in the best light? ·
Evaluation of current tools you’re using for streaming music. ·
Review of social media interactions and provide recommendations on how to improve your use of social media tools to effectively increase fan engagement.GUARANTEES: No one can guarantee how much coverage a release will receive, but we do guarantee that we’ll make our best effort to contact each relevant contact on your behalf. The percentage of press hits received tends to be around 10%-20% for album reviews, but can vary significantly.

- Publicity Package Options -

Downbeat, Goldmine, Maverick, Music Connection, No Depression, Relix, and Rootstime.

Publicity Package A—Physical & Digital Press Kits with Larger E-Blast & Followup
Includes hand-picked media contacts for your release, writing a Press Release, professional high quality printing of Press Release that includes artwork and artist photo, mailing physical Press Kits with CD and other materials to contacts, along with sending info to digital-only contacts. Assets will be made available digitally to the media. Follow up with press contacts includes individual personalized communication, including a customized pitch for your album, streaming music, embedded album art, and embedded video when appropriate. Placements are reported as they occur. Minimum of 30 contacts.

Publicity Package B) We hit targeted locations digitally—Relix, Jambands.com, Skope, Music Connection, IndieBandGuru.com, JW Vibe, etc. We’ll write the press release. We need album cover artwork and a band photo. If you already have a press release we’ll re-write and format it for getting reviews. Two-three reviews guaranteed. Placements are reported as they occur.

"Even when it is not clear what kind of music you’re listening to, it’s a compelling—even intoxicating—mix.”Elmore Magazine on “Dragonfly” by Long Tall Deb and Colin John

"One of those high octane, traditional bluegrass crews that had us at hello, this bunch shows why they can so easily shift gears from the back porch to the symphony stage, they are simply a bunch of crack players that have a sight that favors organics. The perfect set to play for people you turn up their noses at bluegrass, this crew will make converts with ease. Killer stuff throughout.”Midwest Records on "Kentucky Bound” by Misty Mountain String Band

“Much of the album jogs along at a fairly gentle pace, but hots up as things progress towards a terrific finale…”Maverick Magazine on “John Street” by the Mike Montrey Band

"Retro without pounding its chest on the matter, this is a smoking set that guitar fans will take note of. Leading a combo with an effortless sound, this is the date you know you've been looking for. Well done.”Midwest Records on “Point of Reference” by Kingsley Durant

“This time, though, you can hear strains of bluegrass, worldbeat, Americana, rock ‘n’ roll, blues and funk. Call it Jam-Grass with African and Louisiana influences. Obvious highlight “David Livingston’s Dream” is almost psychedelic. Is there anything this band cannot play?”The Aquarian on “Free Dog” by Coral Creek

“Daphne Lee Martin’s love life is an open book on Scared Fearless, the luxuriously furnished fifth album of dark, undulating folk and blues elegance from the Connecticut songstress.”Elmore Magazine on “Scared Fearless” by Daphne Lee Martin

“Between her sublime vocals and his guitar, sitar, lap steel, bass and piano (augmented by organ and drums), a state of musical zen is reached that transcends mere genres.”The Aquarian on “Dragonfly” by Long Tall Deb and Colin John

“A scalpel right to the heart, he fearlessly opens veins and lets the blood flow where it will. Approaching Leonard Cohen territory from a different direction, he makes the same connect to your psyche.”Midwest Records on “Drive” by Arnold Mitchem

“Greg’s not outlining a dystopia, he’s just having some fun with the inevitable, which is why his de-evolution ultimately leads him to the source of all life, “The Water”, to which, he seems to suggest, we’re destined to return.”Offbeat Magazine on “Amoebotics” by Greg Schatz

“De rootsrockers en Americana-nummers op deze plaat zijn stuk voor stuk melodieus en hitgevoelig.”Rootstime on “The Things You Left Behind” by Frank Migliorelli

“Ghost Town Blues Band pen stories from the streets of their western Tennessee turf, crafting songs on Shine with working class Soul and blue-collar Blues jams.”The Alternate Root on “Shine” by Ghost Town Blues Band

Rock purists finally get some satisfaction on "Sunset Marquee" and "Fourth of July," the latter positing our national holiday as the sexiest of them all.Austin Chronicle on “Ro Sham Bo” by Beaux Cheveux

Additional Publicity Services

- Digital Press Blast -

Press release digitally distributed directly to approximately 2,500 media contacts. Electronic distribution of a press release to web based major news sources (via the AP Newswire, RSS feeds, etc.) with focused targeting towards the music industry. Press release will include embedded keywords to increase SEO (search engine optimization), a press photo, a link to your website, a link to your music, and link to a video. Dedicated publicity contact to handle all press inquiries, coordinate with you to schedule interviews as needed, and distribute physical copies to media contacts upon their request.

Reporting of analytics to show how many impressions your release has received (this is the # of times it has appeared in a google search, for example) in addition to full page reads (this would be when someone clicks on a link to read the press release) and interactions (how many downloads/email forwards/clicks thru links/etc.).

Publicity Contact

Info@powderfingerpromo.com

Please do not hesitate to contact us with questions!