What we do
We promote to terrestrial, satellite and internet radio stations. Examples of acts we’ve promoted are 311 (#12 CMJ), The Bad Plus (#1 CMJ Jazz CD of 2007), Bim Skala Bim (#12 CMJ), Blind Boys of Alabama (#1 CMJ, #5 FMQB), Bob Schneider (#3 CMJ), Chuck Prophet, Dresden Dolls (#22 CMJ), Esperanza Spalding (#1 CMJ Jazz & JazzWeek), Girls, Guns & Glory (#8 AMA), Gov’t Mule (#1 Relix), India.Arie (#3 CMJ), Janis Ian (#3 CMJ), Keller Williams (#2 CMJ), Leftover Salmon (#1 Relix), The Mystix (#19 AMA), Sixpence None The Richer (#14 CMJ), Slightly Stoopid (#1 Relix), Stanley Clarke, Steve Winwood (#2 FMQB), String Cheese Incident (#3 CMJ), Widespread Panic, and many, many others.
- Our Strengths -
- Solid and friendly relationships with AAA, Americana, Jazz, Jamband, College, New World, and Reggae music directors & DJs developed through phone calls, email, conferences, professional publications, social media, viral promotions, and station visits.
- Success in charting new releases
- Diligence in reaching and effecting radio staff
- Background in Radio, Music, and Business
- Tour Support via Radio
- Thorough working knowledge of Radio and the music business in general
- Team focused–Strong ability to work with labels and artists
- Main Focus -
Promoting new releases to AAA, Americana, Jamband, Jazz, College, New World, and Reggae radio contacts nationally (and sometimes regionally).
- Clients -
CLIENTS: 311, Accurate Records, Alan & The Alligators, Amy Correia, Amy Fairchild, Anne Heaton, Adam Cohen (Leonard’s son), Amy Ray, ATO Records, Bim Skala Bim, Bobby Previte, Booker T. Jones (with The Roots), Bootsy Collins, Charlie Hunter Trio, Christian McBride, Chuck Prophet, Christian McBride, Columbia Records, Concord Records, Conspirator, Dave’s True Story, Deep Blue Something, Disco Biscuits, Dr. Banjo, Drive-by Truckers, Don Most, Esperanza Spalding, Freekbass, Galactic, The Gourds, Gov’t Mule, Greyboy Allstars, Hot Buttered Rum, Karl Denson’s Tiny Universe, Keller Williams, India.Arie, Jacob Fred Jazz Odyssey, Janis Ian, Jim’s Big Ego, John Brown’s Body, Jucifer, Keller Williams, King Gizzard & The Lizard Wizard, Leftover Salmon, Lettuce, Maceo Parker, Medeski Martin & Wood, Michelle Malone, Michelle Shocked, Moe., Morgan Heritage, The Peasants, Pete Weiss, Q-Division Records, Rachael Sage, Ramona Silver, Rick Danko, Robert Randolph, Rustic Overtones, Sam Shaber, Schleigho, Sheila Nicholls, Bob Schneider, Sixpence None The Richer, Skerik’s Syncopated Taint Septet, The Slip, Slobberbone, Sonia Dada, Stanley Clarke, Sting & Shaggy, Steve Winwood, Stone Coyotes, String Cheese Incident, Steady Earnest, Universal Records, Warren Haynes, Widespread Panic, Yonder Mountain String Band, and many others.
- Services -
At the end of each week of promotion/tracking we will issue a report that assesses your status at relevant radio stations. Based on these reports, we can offer advice and assistance to clients regarding the best approach to capitalizing on airplay. Albums and EPs have the most impact at these radio stations, but singles are also acceptable at many stations.
ALBUMS & EPs
AAA and/or Americana Radio
4 weeks minimum, atleast 8 weeks recommended.
There are approximately 126 AAA radio contacts and approximately 130
Americana contacts. AAA and Americana combined adds up to approximately 220 contacts due to some stations reporting airplay for both formats.
College Radio—Full National
Promotion to about 400 College radio contacts.
4 weeks minimum, atleast 8 weeks recommended – 400 radio contacts across the US and canada
Jamband Radio promotion serves approximately 135 Jamband radio contacts that include specialty shows, along with stations that are receptive to the music for general airplay. 4 week minimum.
New World Radio/Reggae promotion serves approximately 170 new world radio contacts and includes specialty shows, along with stations that are receptive to the music for general airplay. 4 week minimum.
Jazz Radio: We promote new releases to approximately 300 Jazz radio contacts that report to NACC, JazzWeek, and/or Roots Music Report. We also promoted the #1 Jazz Albums of the year at CMJ for 3 years in a row and have recently helped countless artists chart in Relix/Jambands.com, CMJ New World, Americana Music Association, CMJ Top 200, FMQB AAA & More.
4 Week Minimum.
SINGLES
Albums & EPs have the most impact, but we can also promote your digital single to College, AAA, Americana, Jazz & Jamband radio.
4 week minimum.
Singles are promoted only via digital. Required Assets: artwork, uncompressed .wav and .mp3 versions of your song, ISRC code, UPC code (if track is for sale), composer, publisher, record label name, copyright year, and approximately 4-8 sentences about the song and artist.
Note: By request, we can also target certain specific local stations to the artist. Personalized proposals available by request.
Special Note About Pricing for Radio Promotion Packages: Releases that are appropriate for more than one radio format are NOT double or triple priced, but will take on only the cost of the more expensive package.
Radio contact: radio@powderfingerpromo.com
Powderfinger promoted the #1 Jazz Album of the year at radio for 3 years in a row!
- Conditions -
Four weeks minimum; at least half paid upfront. (Full amount paid up for 4 week promotions).
- Time -
We recommend at least eight weeks of promotion for an Album, at least six weeks of promotion for an EP, and at least four weeks of promotion for a Single.
- Guarantees -
No one can guarantee how much airplay a release will receive, but we do guarantee that we’ll make our best effort to contact each relevant music director (or specialty DJ) on your behalf. Response rates from radio tend to be around 20%-40%, but can vary. Reports are sent weekly.
- Delivering Music to Radio -
Mailing: Rates do not include postage/packaging, which is normally handled by the record label and/or band. Powderfinger provides peel-off address, return address, and Add Date labels. Powderfinger can also handle the mailing for an additional fee that includes postage, packaging, one sheets, and labor. Client is responsible for manufacturing and providing CDs. Postage rates fluctuate, so please contact us for more info.
Digital Delivery: Although singles are always promoted digitally to radio, digital EPs and albums are still not preferred by all radio stations. A mix of album CDs and album downloads has the maximum impact. We can also promote eps and albums effectively using only CDs or only downloads when necessary. Please contact us for more info.