Promote your music to radio – it still matters in the age of streaming
It’s no secret that online streaming has become the standard in modern music consumption. However, you’d be surprised to know that traditional mediums still have their place in the music industry. In recent years vinyl has soared in popularity and CDs have seen a resurgence as well, jumping up 21% in sales in 2021.
With the popularity of playlist curation and song recommendations on platforms like Spotify, one might assume that radio has lost relevance. However, the reality is quite the contrary. Radio airplay continues to hold immense value for music artists and listeners alike – even in the age of streaming. While streaming platforms undoubtedly revolutionized how we discover new music, radio’s role remains significant. Does radio still matter? Yes, and here is why.
Full Article on Plaympe.com