The “GRAMMY” Effect
The 59th annual Grammy Awards took place on Sunday, February 12. The Grammys presented awards to several notable artists, such as Adele, who took home a total of five awards.
Artists not only receive great recognition for their music during the ceremony, but what follows after the ceremony is just as exciting. Artists who collect awards often receive a spark in sales following the award show. The positive influence on sales after an artist receives a Grammy is known as the “GRAMMY effect”. The “GRAMMY effect” also takes place after artist’s performances.